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1 advertising race
рекл. рекламная гонка (соперничество фирм-конкурентов в рекламном отношении, когда каждая фирма стремится с помощью рекламы убедить потребителей в превосходстве своего товара над товарами конкурентов)See:advertising competition 1) в) -
2 advertising race
Реклама: рекламная гонка -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 race
I сущ.1) общ. гонка; скачки ( любое состязание в беге или в скорости)2) общ., преим. амер. гонка, борьбаgovernor's [gubernatorial\] race — губернаторские гонки
See:II сущ.1) общ. нация, народ, расаа) (любая этническая группа, имеющая общие национальные, исторические или культурные корни)the English race — англичане, английский народ
See:See:в) (любая группа людей, выделяемая по какому-л. признаку, напр., по профессиональности, внешнему виду, убеждениям и т. д.)2) общ. происхождение, род3) биол. подвид (разновидность какого-л. вида)Syn:subspecie, variety4) биол. раса (разновидность биологического вида "человек", выделяемая по какому-л. признаку; впервые четыре расы были выделены К. Линнем (европейская, американская, азиатская и африканская); в разное время исследователи предлагали различные деления (по форме черепа, по типу волос и т. д.); в настоящее время принято деление на три основные расы (по Кювье): белую, черную и желтую; попытки выделить более совершенную ("высшую") расу лежали в основе расистских идеологий XX в.)the Caucasoid [Caucasian\] race — европейская [европеоидная\] раса
the Negroid race — негроидная [экваториальная\] раса
See: -
5 advertising competition
1) рекл. рекламная конкуренция, конкуренция в рекламеб) (конкуренция между средствами распространения информации за права размещения определенной рекламы)в) (конкуренция между рекламными сообщениями компаний, производящих однотипную продукцию)See:advertising race, price competition, product competition, quality competition, promotional competition2) рекл. рекламный конкурс ( конкурс на лучшую рекламу)Англо-русский экономический словарь > advertising competition
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6 Исследование, планирование, коммуникация, оценка
Advertising: RACEУниверсальный русско-английский словарь > Исследование, планирование, коммуникация, оценка
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7 рекламная гонка
Advertising: advertising race -
8 гонка на время
Advertising: race against time -
9 погоня за богатством
1) General subject: a race for wealth, pursuit of wealth, rat race, rush for wealth, the search for a fortune2) Advertising: race for wealth3) Makarov: a rush for wealthУниверсальный русско-английский словарь > погоня за богатством
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10 борьба за превосходство
1) Advertising: race for superiority2) Mass media: battle for supremacyУниверсальный русско-английский словарь > борьба за превосходство
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11 расовый предрассудок
1) General subject: racial bias, colour prejudice2) Military: racial prejudice3) Advertising: race prejudiceУниверсальный русско-английский словарь > расовый предрассудок
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12 срочная работа
2) Military: crash dive3) Engineering: rush work4) Construction: rusk work5) Mechanics: emergency job6) Advertising: race7) Business: urgent work8) Automation: crunch job, emergency, emergency-type job, short-run work, time-critical job, urgent job9) Robots: emergency work -
13 бешеная гонка
Advertising: rat race (при конкуренции) -
14 гонка в космосе
Advertising: space race -
15 дорожная гонка
Advertising: road race -
16 крысиная гонка
Advertising: rat race -
17 принадлежность к одной расе
Advertising: community of raceУниверсальный русско-английский словарь > принадлежность к одной расе
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18 технологическая гонка
Advertising: technological raceУниверсальный русско-английский словарь > технологическая гонка
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19 starten
I v/i (ist gestartet)1. SPORT, MOT. etc. start; zu früh starten SPORT jump the start; bei Kälte startet der Wagen schlecht the car is difficult to start in cold weather2. Sport (teilnehmen) compete, take part ( bei in); starten für Italien, einen Verein etc.: compete ( beim Rennen: race, Läufer: run) for3. FLUG. take off4. (aufbrechen) leave; zu einer Expedition / zum Mond starten set off on an expedition / for the moon; können wir starten? umg. (losgehen, -fahren) can we get going now?II v/t (hat) start; umg., fig. (Unternehmen, Aktion etc.) auch launch; der Wagen lässt sich nicht / schlecht starten the car won’t start / is difficult to start; einen Versuch starten start an experiment; im nächsten Monat starten wir eine große Werbekampagne next month we are launching a big advertising campaign* * *(abheben) to take off;(abschießen) to launch;(anfangen) to start off; to begin; to start;(in Gang setzen) to activate;(teilnehmen) to participate; to take part* * *stạr|ten ['ʃtartn]1. vi aux seinto start; (AVIAT) to take off; (= zum Start antreten) to take part; to run; to swim; (bei Pferde-/Autorennen) to race; (inf = abreisen) to set off2. vtSatelliten, Rakete to launch; Unternehmen, Kampagne auch, Motor, Computer, Programm, Versuch, Rennen to start; Expedition to get under wayneu starten (Comput) — to restart, to reboot
* * *1) (of rockets, spacecraft etc) to take off and start to rise (noun blast-off) blast off2) ((of an aircraft) to leave the ground: The plane took off for Rome ( noun take-off).) take off* * *star·ten[ˈʃtartn̩, ˈst-]I. vi Hilfsverb: sein2. SPORTdie Läufer sind gestartet! the runners have started [or are off]!▪ für jdn/etw \starten to participate [or take part] for sb/sthII. vt Hilfsverb: haben▪ etw \starten1. (anlassen) to start sthein Auto \starten to start a carein Programm \starten INFORM to start [or run] a program2. (abschießen) to launch stheinen Wetterballon \starten to send up sep a weather balloon3. (beginnen lassen) to launch [or start] stheine Expedition \starten to get an expedition under way; s.a. Versuch* * *1.intransitives Verb; mit sein2) (an einem Wettkampf teilnehmen) compete; (bei einem Rennen) start (bei, in + Dat. in)3) (den Motor anlassen) start the engine4) (aufbrechen) set off; set out5) (beginnen) start; begin2.transitives Verb start <race, campaign, tour, production, etc.>; launch <missile, rocket, satellite, attack>; start [up] <engine, machine, car>* * *A. v/i (ist gestartet)1. SPORT, AUTO etc start;zu früh starten SPORT jump the start;bei Kälte startet der Wagen schlecht the car is difficult to start in cold weather2. Sport (teilnehmen) compete, take part (bei in);3. FLUG take off4. (aufbrechen) leave;zu einer Expedition/zum Mond starten set off on an expedition/for the moon;können wir starten? umg (losgehen, -fahren) can we get going now?B. v/t (hat) start; umg, fig (Unternehmen, Aktion etc) auch launch;der Wagen lässt sich nicht/schlecht starten the car won’t start/is difficult to start;einen Versuch starten start an experiment;im nächsten Monat starten wir eine große Werbekampagne next month we are launching a big advertising campaign* * *1.intransitives Verb; mit sein2) (an einem Wettkampf teilnehmen) compete; (bei einem Rennen) start (bei, in + Dat. in)3) (den Motor anlassen) start the engine4) (aufbrechen) set off; set out5) (beginnen) start; begin2.transitives Verb start <race, campaign, tour, production, etc.>; launch <missile, rocket, satellite, attack>; start [up] <engine, machine, car> -
20 anuncio publicitario de un libro
(n.) = advertising blurbEx. The human race has produced since the invention of movable type a total record, in the form of magazines, newspapers, advertising blurbs, correspondence.* * *(n.) = advertising blurbEx: The human race has produced since the invention of movable type a total record, in the form of magazines, newspapers, advertising blurbs, correspondence.
Spanish-English dictionary > anuncio publicitario de un libro
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